Immersed in the Playful, Communal World of a Bodega

Tschabalala Self | Hyperallergic

January 3, 2018, by Monica Uszerowicz. 


MIAMI — Last fall, former Google employees Ashwath Rajan and Paul McDonald apologized for their unfortunately titled startup, Bodega, which sought to mimic the convenience of the eponymous corner stores. Their plan was to partner with various locations, like gyms or dormitories, and provide a Plexiglas box containing items you’d pick up at an actual bodega; customers could walk up to said box and purchase items with an app. Their proposed logo: a cat — a bodega cat.


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January 3, 2018
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